Bwin. Gaming with attitude

Branding, Communication, Editorial
Play, Gambling with attitude.
Bwin is one of the world’s largest online gaming brands. To express the unique Bwin attitude, we created a book that featured heroes of the superlative and the everyday, full of stories big and small, of human achievement, art, perseverance in the face of incredible risks and success against the odds. A book that expressed better than any corporate speak what a ‘Bwin person’ was like – a book true to the Bwin spirit.
Play, Gambling with attitude. Created for Saffron Brand Consultants, Madrid
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